After dark - DoorDash

Senior Integrated Producer
Agency: Hard Work Club | Director: Nick Ball | Production: OPC / MJZ

DoorDash After Dark explores the weird, unpredictable world of late-night delivery through the eyes of the people who actually experience it - Dashers.

Built from real Dasher stories found online, the campaign taps into the strange things that happen after midnight, from dark rural roads and unexpected animal encounters to late-night diners and the very specific characters who come out after dark. The platform, “Nighttime’s a trip. Dashers can take it for you,” positions DoorDash as the easy answer when late-night cravings hit and you would rather stay exactly where you are.

The campaign came to life through two films, “The Hills Have Udders” and “Milkshakes & Heartaches,” written by Meghan Kraemer and directed/written by Nick Ball. Each spot created its own distinct nighttime world, balancing cinematic craft with the dry, slightly absurd humour that makes the situations feel just believable enough.

As Senior Integrated Producer, I led the campaign through production, working across agency, client, director and production partners to bring two ambitious creative worlds to life. My role spanned production strategy, budgeting and scheduling through pre-production, shoot execution, post-production, music negotiation, and final delivery across the campaign's broadcast, digital and social ecosystem.

With two very different films living under one platform, a big part of the production challenge was finding efficiencies behind the scenes while protecting the craft and individuality of each idea. That meant building the right production approach around the creative, managing multiple moving pieces and deliverables, and ensuring the ambition on the page carried through to the finished work.

The result is a cinematic, character-driven campaign that turns the normally unseen experience of late-night delivery into the story itself.

Recognition: Featured by LBB as part of its Work of the Week following the campaign's launch.

Campaign Credits  

Client: DoorDash (Canada)

Head of Brand & Creative, Canada: Heather Cameron

Head of Marketing, Canada: Carly Steinberg 

Senior Brand Managers: Delly Dyer, Sarah Ju, Martine English
Production: OPC / MJZ

Director & Writer: Nick Ball

OPC Executive Producers: Harland Weiss, Donovan M. Boden, Isil Gilderdale, Emily Harris

Line Producer: Max Brook

Director of Photography: Mátyás Erdély

Production Designer: Marco Puig

1st Assistant Director: John Lowe

Casting: Hannah Birkett Casting, Jam Casting

Agency: Hard Work Club

Co-Founder, ECD & Writer: Meghan Kraemer

Executive Producer: Lindsay Hann

Co-Founder, Head of Strategy: Cameron Stark

VP Managing Director: Cass Farry

Head of Project Management: Cecilia Hui

Group Account Director: Carlos Game Garcia

CD & Writer: Max Sollisch 

Design: Maria José Arias, Priya Mistry

Service Production (Prague): Unit + Sofa 

Executive Producers: Fady Salame, Veronika Hajkova, Martin Sobotka

Line Producer: Nikola Mohorita

Production Managers: Ola Pampana, Tomas Nekvasil

1st AD: Olda Mach 

2nd AD: Marketa Hanzlova 

Script Supervisor: Petronela Semančíková

Art Director: Tomas Homolka 

Wardrobe Stylist: Josef Cechota 

Hair & Make up: Andrea McDonald 

Production Coordinator: Kristyna Novotna 

PA: Dérancie Baitoukou 

Gaffer: Vaclav “Enzo” Cermak

Key Grip: Michal Ralis

1st AC Cam A: Tomáš Münzperger 

1st AC Cam B: Dan Balzer 

Stunt Coordinator: Dimo Lipitkovsky

Locations: Sons locations 

Editorial: Stitch 

Editor: Leo King

Editor Assistant: Chris Hutchings, Chris Wilson

Colour: Company 3

Colourist: Jean-Clément Soret

Executive Producer: Ellora Soret

Online: Untold Studios

VFX Supervisor: Jonathan Wood 

VFX Lead: Tom Moreland

Compositors: Michael Loney, Rob Trent

Digital Matte Painter: Jack Stephens
Motion Design: Aziz Dosmetov, Tim Devlin 

Executive Producer: Lauren Oldfield
Producer: Will Tyler
Audio: Stare Crazy

Score, Sound Design & Mix: Jonathan Dreyfus, Daniel Múller

Sound Design & Foley: James Andersen

Creative Director: Amy Andersen

Project Manager: Nathalie Hernandez

Business Manager: Lara Bohr-Kretsch

Music: “Don’t Be Cruel” Performed By Billy Swan

Music Supervision: Nick Ball

Music Licensing: Music Rights Clearance

CEO: François Lachance

Partner, Managing Director: Katie Seline

Project Manager: Pauline Viard

Operations & Administration: Talia Felber

Media: Wavemaker

Managing Director, Client Leadership: Sandra Cardoso

Director, Media: Laura DeGrace

Associate Director, Media: Anthony Visconti

Client Business Manager: Emma Lasagna

Assistant Media Planner: Kerina McMorris

Media Planner: Jyotish Danwan