Felix

This campaign brought together a highly collaborative team to deliver a fully integrated body of work across broadcast, social, and digital platforms for Felix, a brand focused on making everyday healthcare more accessible, discreet, and convenient through a modern, digital-first experience. The work speaks to Felix’s core promise: removing friction from the healthcare journey and meeting people where they are, with confidence and ease.

Produced in partnership with Hard Work Club, under the leadership of Meghan Kraemer, and directed by Jake Dypka through Animals, the campaign required a thoughtful balance of elevated storytelling and production efficiency to authentically reflect the brand’s tone.

Leading production from development through to final delivery, the approach centred on building a flexible framework that could adapt to evolving scope while maintaining the integrity of the creative. This included overseeing bidding, managing vendor negotiations, and aligning a best-in-class team across all stages of production and post.

The result is a cohesive campaign that clearly communicates Felix’s value while showcasing the strength of collaboration behind the work.

Client: Felix 

Chief Marketing Officer: Mark Chiarcossi

Head of Brand: Sara Ross

Associate Creative Director: Melanie Keay

Senior Copywriter: Kyle Elich

Chief Revenue Officer: Sam Roston

Agency: Hard Work Club

Co-Founder, Executive Creative Director & Writer: Meghan Kraemer

Producer: Lindsay Hann

Co-Founder, Head of Strategy: Cameron Stark

VP Managing Director: Cass Farry

Group Account Director: Carlos Game Garcia

Director, Project Management: Cecilia Hui

Production Company: Animals 

Director: Jake Dypka 

Executive Producer: Miriana DiQuinzio

Executive Producer: Chris Hutsul

Head of Production: Liam Benstead

Line Producer: Candice Napoleone

Director of Photography: Spike Morris

1st Assistant Director: Marc Guspie

Production Designer: Jordan Worth

Editorial Company: Outsider Editorial 

Editors: Chris Murphy, John Gallagher

Editor Assistant: Geneviève Roy Griffin, Malavika Anupraj

Executive Producer: Kayan Choi

Executive Producer: Kristina Anzlinger

Producer: Kelsey Dale-McGrath

Colour: Company 3

Executive Producer: Ellora Soret

Colourist: Matthieu Toullet

Colour Producer: Kerri Aungle

Online: Studio Feather 

VFX & Finishing Artist: Sean Douglas

Sr. Producer: Bronte Barber

Executive Producer: Emily Goldberg

Motion Design: Justin Wotherspoon

Production Manager: Sofia Spagnuolo

VFX: Colin Cunningham, Mike Morley, Sergej Liamin, Diego Dutra

Online Assists: Huan Le Vu Cong, Riley Lindsay
Audio Mix: Runamok Studios 

Sound Design and Mix: Jon Clarke 

EP’s: Lucy Spong / Ornela Peka 
Original Music: Beacon Street Studios

Composers: Andrew Feltenstein, John Nau & Danny Dunlap

Executive Producer: Leslie DiLullo