it’s a mcdonald’s thing

When it comes to McDonald’s, everyone has a “thing,” and fans are undeniably devoted to their orders!

Together with McDonald's Canada, we created It’s a McDonald’s Thing, a campaign that celebrates the different ways people personalize their orders while highlighting the great quality of their favourite menu items. Our ECD Jason Hill shares what the team loves most about this campaign—it could only have come from McDonald’s.

CREDITS

Creative Agency: Cossette
Advertising Brand: McDonald’s Canada
Media Agency: OMD Canada
PR Agency: Weber Shandwick
 
VP, CMO: Alyssa Buetikofer
Director, Brand Strategy & Content: Rebecca Smart
Senior Manager, National Marketing: Andrew Mumford                  
Manager, Social & Brand: Fatma Othman
Senior Director, Field Marketing: Melissa Hains
Manager, Quebec & National Campaigns: Suzanne Grondin
Regional Marketing Supervisor QC: Noemie Duchesne
Specialist, Socia: Nezariel Scott
 
Chief Creative Officer: Sabaa Quao
Executive Creative Director: Jason Hill
Senior Copywriter: Ian Murray
Senior Art Director: Jamie King
Group Creative Director, Head of Design: Jenna Anderson
Senior Designer: Avantika Amladi
Designer: Luisa Bojaca
Social Lead: Matina Iriotakis
Content Creator: Christine Boachie       
 
Producer: Lindsay Hann
Producer, Social: Oyin Olalekan
Producer, Print: Susan Goodfellow
VP, Strategy: Dan Cameron
Strategy Director: Nicole Stanhope
Senior Content Strategist: Kat Kleon
Senior Strategist: Olly Owen
VP, Managing Director: Bryden McDonald
Group Business Director: Terence Jou
Group Business Director - Retail & Owned: Tina Haessler
Group Business Director - Regional: Natalie Azoulay          
Account Director - Retail: Mike Harris
Account Supervisor: Alison Still
Account Supervisor: Manasa Anjan
Account Supervisor - Retail: Lauren Dobreny
Account Executive: Rachel Edelmeier
Account Supervisor QC: Maria-Laura Laubenthal
 
Production House: Feels Like Home                                             
Directors: That jam - Joe Beverley & Samuel Hurlock                            
DP: Jackson Parrelle
Line Producer: Adam Mccloy                         
Executive Producer/President: Marni Luftspring        
 
Production House: Free Society                                       
Directors: Etienne Proulx                        
DP: Erienne Proulx
Line Producer: Dan Arki                     
Executive Producer/President: Tony Dimarco
 
Offline: Saint Editorial
Editor: Mark Paiva
Assistant Editor: Nick Coleman
Executive Producer: Emily McKay
 
Online/Transfer: The Vanity                  
Colourist: Andrew Exworth
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